A high-volume printing method where the image is engraved as tiny recessed cells on a copper-plated cylinder. The cylinder rotates through an ink bath, a doctor blade scrapes the surface clean, and the ink left in the cells transfers directly onto the paper web under high pressure. It is prized for exceptionally rich photographic reproduction and long run lengths.
Heard on the job
We're running this catalog via gravure because the client needs three million copies with flawless color depth.
Also heard as
- rotogravure