An auto show is a large-scale industry event where automakers reveal upcoming production models, experimental prototypes, and new technologies to the press and public. These events serve as a barometer for automotive design trends and market shifts. Industry insiders attend them to scout competitor engineering and network with suppliers.
Heard on the job
We need to get the prototype detailed before the auto show opens to the press on Tuesday.
Also heard as
- motor show
- car show
Related terms
Concept car
A custom-built prototype vehicle designed to showcase new styling or technology.
Car show
A public exhibition where enthusiasts display, judge, and celebrate custom, classic, or heavily modified vehicles.
Development mule
A development mule is a test vehicle used by automakers to evaluate prototype powertrains or chassis components.