A promotional vehicle custom-built or wrapped to advertise a brand, often shaped like the product itself. These vehicles are usually based on standard commercial chassis but feature extensive fiberglass bodywork. They are driven to events, trade shows, and high-traffic areas strictly as moving billboards.
Heard on the job
The energy drink company dropped off their brandmobile for an oil change, and it barely fits on the lift with that giant can on the back.
Also heard as
- promo car
Related terms
Custom car
A vehicle that has been extensively modified for unique styling or enhanced performance.
Wrap
A large vinyl film applied directly over a vehicle's original paint to change its color or add custom graphics.
Auto show
A public exhibition where manufacturers display new vehicles and concept cars.