Placeholder text inserted into a design to demonstrate the visual appearance of fonts and layout without distracting the viewer with readable content. It is almost always a scrambled variant of Cicero's writings, famously starting with lorem ipsum. Designers use it to evaluate typographic color, column widths, and line spacing early in the production process.
Heard on the job
Just drop some Latin into those text boxes so the client can see how the spread looks.
Also heard as
- lorem ipsum
- greeking