Snap

nounShop talkPaper Optics

Pressroom word for the visual contrast between glossy printed areas and the surrounding paper.

A print with snap has solids that pop with higher gloss than the unprinted sheet, giving depth and crispness. It is measured roughly as delta gloss, print gloss minus paper gloss, and it shrinks when the sheet is already very glossy or when an absorbent coating swallows the ink vehicle. Dull and matte coated grades are often sold on their high snap.

Heard on the job

Silk sheet looks good, but the solids have no snap, the ink is drying flat on top of it.

Also heard as

  • gloss snap
  • print snap
  • delta gloss