A familiarization trip, universally clipped to fam trip, is a promotional tour organized by travel wholesalers, airlines, or tourism boards for industry professionals. The goal is to give agents firsthand experience with hotels, transit options, and attractions so they can sell the destination more effectively to retail clients. Vendors write off these trips as marketing expenses, while agents use them to build their product knowledge.
Half the resort is blocked out this weekend because a group of travel agents is coming in on a fam trip.
Also heard as
- Familiarization trip
- famil
Related terms
Famil
A famil is the Australian and New Zealand travel industry term for a familiarization trip.
Implant
A travel agency employee stationed full-time inside a corporate client's office.
Free and easy
A travel package that includes basic components like flights and hotels but leaves the daily itinerary open.