Psychocentric travelers seek comfort and safety, heavily favoring guided tours, well-known resort brands, and destinations that closely resemble their home culture. In tourism marketing and product development, this demographic requires highly packaged itineraries with minimal physical or cultural risk. They are the target market for all-inclusive resorts and standardized cruise packages.
Heard on the job
The marketing team is pivoting the new resort package to appeal to a more psychocentric demographic who wants the entire itinerary planned out.
Do not mix it up with
- Allocentric: Allocentric travelers seek out the exotic, unstructured, and adventurous, which is the exact opposite of psychocentric.