Greentech

nounStandard termEnergy

An umbrella term for hardware, software and services designed to mitigate environmental impacts or improve sustainability.

Greentech encompasses a broad range of products and systems aimed at reducing carbon emissions, conserving resources, and minimizing ecological footprints. In the energy sector, this includes renewable generation, smart grid software, energy storage, and efficiency upgrades. Investors and analysts use the term to group companies developing sustainable alternatives to traditional fossil fuel infrastructure.

Heard on the job

We're shifting our venture portfolio away from traditional software and putting more capital into early-stage greentech startups.

Insider tip

Investors often use greentech and cleantech interchangeably, but greentech leans slightly more toward environmental impact, whereas cleantech emphasizes operational efficiency and profitability.

Also heard as

  • green technology

Do not mix it up with

  • Cleantech: Cleantech historically focused on venture-backed energy and efficiency startups, while greentech is a broader term that includes environmental remediation and conservation.