This refers to corporate messaging and marketing campaigns funded by fossil fuel or mining companies to justify polluting practices. It involves shifting the narrative away from environmental harm, often by highlighting local job creation or minor community investments. The goal is to avoid carbon taxes, regulatory crackdowns, or public backlash.
Heard on the job
The front office is trying to blackwash the chemical spill by talking up the new community center they funded.
Insider tip
Similar to greenwashing, but specifically applied to industries whose core business is inherently dirty, like coal or oil extraction.