TAPPI brightness

nounStandard termPaper Optics

North American directional brightness measured with 45/0 geometry at 457 nm, widely called GE brightness.

Measured under TAPPI T 452, this method lights the sample at 45 degrees and views it straight on, then reports blue reflectance at 457 nm against an absolute scale. Directional geometry responds differently to surface texture and fluorescence than a sphere does, so the reading rarely matches ISO brightness on the same sheet. The GE nickname comes from the General Electric reflectance meter the method was built around.

Heard on the job

Customer spec is written in GE brightness, so run T 452 and ISO on the reel sample and report both.

Insider tip

Mill veterans say GE brightness for any 45/0 reading, whoever built the instrument on the bench.

Also heard as

  • GE brightness
  • directional brightness
  • T 452 brightness

Do not mix it up with

  • ISO brightness: ISO brightness uses diffuse d/0 geometry, so the two numbers on one sample are rarely identical and cannot be swapped in a spec.